VICTORIA’s Secret is most famous for its sexy lingerie and slender supermodels strutting their fashion catwalks.
The company was founded in 1977 and in a span of two decades became one of the largest retailers of lingerie in the US.
What happened to Victoria's Secret's Angels?
Victoria’s Secret will no longer promote their “Angels” supermodels as part of their marketing.
Victoria's Secret CEO Martin Waters told The New York Times the Angels were no longer "culturally relevant."
He added: "I've known that we needed to change this brand for a long time.
"We just haven't had the control of the company to be able to do it. We needed to stop being about what men want and to be about what women want."
Instead, the company has opted to diversify their models to cater to various women around the world.
On June 16, 2021, the brand announced its plans to work with a new group of women – including actress Priyanka Chopra Jonas and transgender model Valentina Sampaio.
Others newly signed up by the underwear company include freestyle skier Eileen Gu, plus size model Paloma Elsesser, Sudanese-Australian model Adut Akech, and photographer Amanda de Cadenet.
What did people say about the Victoria’s Secret Angels?
Many fans of the lingerie brand had mixed opinions on social media about the company’s new marketing strategy.
One user wrote: “I like Alessandra Ambrosio, Irina Shayk & Gisele. Megan Rapinoe doesn't cut it for me.
“But if that's who Victorias Secret think they can sell to good luck to them.”
Another chimed in, saying: “Disgusting…”
A third said: “The end to @VictoriasSecret ….. Thank God for other stores out there with nice lingerie.”
However, some were happy to see the brand expanding their roster of women and include a different lingerie campaign.
One Twitter user said: “ MEGAN RAPINOE IS SEXY AND IM EXCITED TO SEE THEIR VICTORIAS SECRET CAMPAIGN.”
Another replied: “This is HUGE. Massive. And I am SO EXCITED about it. Thank you @VictoriasSecret for taking a huge step in the right direction.”
A user wrote: “Reading about @VictoriasSecret wanting to move away from their "Angels" to revamp their brand image is huge!
“While iconic and memorable in the 90s and early 00s, i personally think its a move in the right direction as they go about redefining, sexy.”
Will there be a Victoria’s Secret fashion show this year?
It is unclear if there will be a Victoria’s Secret fashion show for 2021.
In the past, Victoria’s Secret executives announced the cancellation of their 2019 fashion show due to a string of controversies involving its management.
The annual fashion show had seen a severe drop in viewership over several years.
In 2018, 3.3 million people tuned in – down from 9.7 million viewers in 2013.
After ABC first broadcast the event in 2001, it moved to CBS from 2002 to 2017, ultimately returning to ABC again in 2018.
Needless to say, the show scheduled for 2022 is expected to look very different from previous events, according to reports.
A source told Page Six: "It’s a group of women inspiring change and positivity.
"It’s another step they’re taking towards transforming the brand. The entire industry thought Victoria Secret was done."
Bosses hope The VS Collective will be "more inclusive" as the company tries to "stay afloat", a second source added.
They said: "The brand was stuck in an era that never evolved. It’s a different world now."
It is understood the new group of women will not be modelling the lingerie.
Instead, they will be appearing on a podcast, ads, and promoting the brand on social media.
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