Who is Victoria Goulbourne on The Apprentice? | The Sun

EVERY year The Apprentice sees a batch of new candidates vying for Lord Alan Sugar's attention, hoping to be "hired" not "fired".

One of those hopefuls is Victoria Goulbourne, who thinks she's got what it takes in the boardroom.

Who is Victoria Goulbourne?

Victoria Goulbourne is a businesswoman from Merseyside who is taking part in The Apprentice 2023.

She owns her own online sweetshop called The Sweet Life UK.

Her bio on her website says: "My name is Victoria and I started The Sweet Life during lockdown

"I was struggling to find a Pick N Mix around my local area to nurture my sweet tooth cravings that also came looking insta snap worthy."

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Before going into business, Victoria was an airline hostess for Emirates.

Describing herself to the BBC, she said: "I’m direct and outspoken, but this is because I’m passionate and know what works."

What has Victoria Goulbourne said about being on The Apprentice?

Asked why she deserves to be Lord Sugar's next business partner, Victoria told the BBC: "I deserve Lord Sugar’s investment as I’m adaptable and have a keen business acumen.

"During the pandemic I had to change my career suddenly, I identified a gap in the market where there are no pick and mix sweets presented aesthetically. My business took off quickly and with Lord Sugar’s investment I know it could fly."

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She added: "As a former flight attendant and now a business owner, my customer service skills are unrivalled. I know what consumers want.

"I’ve travelled all over the world and I’m not afraid to take on a challenge," she says.

Speaking about why she decided to apply for The Apprentice, Victoria told the Liverpool Echo: "After coming away from doing Emirates I just got really behind my business and I was just so excited watching the orders come in and the response from the products.

"Then the opportunity came along to go on to the show and I just thought, 'I want to expand the business,' so I thought what a perfect opportunity to have someone like Lord Sugar potentially invest."

Is Victoria Goulbourne on social media?

As Victoria says on her website, she "loves social media."

The businesswoman is very active on her handle @victoria_goulbourne.

On there she posts lots of glam selfies, as well as pics from her time on The Apprentice.

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