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This Morning viewers have slammed an "annoying" advent calendar segment being broadcast in a September episode.
Today's show (September 29) saw the ITV daytime programme welcome Sarah Jossel to the programme to host a "The Best Beauty Advent Calendar segment", despite it still being September.
A Christmas tree was also put up in the This Morning studio, horrifying both This Morning presenter Phillip Schofield and viewers watching at home .
Joining Phil and his co-host Holly Willoughby, Sarah said: "The Christmas tree is up in the studio.
"It might feel like [Christmas is] a long time away but the best beauty advent calendars are available now or coming soon, so we're going to show you the best savings and the best products."
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An unhappy Phil exclaimed: "It's not even October"
Holly, meanwhile, seemed to have a more open mind.
She said: "I don't care. I'd have it all year round. Doesn't feel wrong."
This Morning viewers were also quick to slam the "annoying" segment.
One wrote: "Christmas tree up in September [facepalm emoji]."
Holly Willoughby looks sensational as she poses in figure-hugging outfit
Another said: "They're on about advent calendars on #ThisMorning already. We're still in fecking September, will ye cop yourselves on ffs???? [sic]"
A third commented: "Advent calendars in September? No. Christmas gets earlier and earlier every year and it gets annoying."
On the other side of the argument, one viewer reasoned: "I am the same as Holly.
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"I could/have the Christmas tree up all year round and don't care."
Beauty advent calendars have become a trend over recent years with many health stores and beauty brands releasing their own versions of the product.
This Morning airs from 10 am weekdays on ITV.
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- This Morning
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