Sharon Marshall has revealed on ITV’s This Morning that Coronation Street, Emmerdale, EastEnders, Doctors, Holby City and Casualty will, for the first time ever, join forces and create crossover episodes to tackle climate change.
The drama begins on Monday November 1, the same week as World Leaders meet to discuss the climate crisis at the COP26 conference.
Talking to Philip Schofield and Holly Willoughby, Sharon explained soaps and continuing dramas will come together and tell the same story at the same time about climate change.
Each soap will film a scene with a climate change reference and then nod to the other, and characters will start to pop up from one soap in another on screen.
The landmark event will see a Hollyoaks character pop up in Walford while villagers of the Chester soap will learn about events at Holby City.
A social media video featuring two of Emmerdale’s residents will be shown to Coronation Street characters, whilst one of BBC One’s Doctors will appear on the cobbles of Coronation Street.
Casualty will also be discussed in The Woolpack, and a social media clip from Weatherfield will be chatted about in The Queen Vic, as the soaps all come together for a special week.
Soaps are working together for this project to inspire conversations and encourage change.
Following many months of planning and meetings between the respective soaps and continuing drama editorial teams, the scriptwriters on each of the productions each took on the task to feature the other soaps storylines.
Jane Hudson on behalf of Emmerdale and ITV Studios said:
‘Never before have all five soaps and both continuing dramas come together and united in telling one story. And we certainly haven’t seen characters pop up in other shows before. This is a real treat for our audience, whilst also allowing us to get across a very important message.’
Kate Oates, Head of Continuing Drama at BBC Studios adds:
‘I’m thrilled that our soaps and serial dramas have all come together to help highlight the issue of climate change amongst our millions of viewers. We’re grateful to the teams that made this happen, and hugely look forward to seeing the talent from our own shows popping up in other iconic programmes.’
Lucy Allan, Executive Producer of Hollyoaks said:
‘We know how important climate change and environmental issues are to our youthful audience, and to all soap viewers. It has been great to work together on an engaging way to, hopefully, inspire conversations about issues that are so important.’
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