Eamonn Holmes had stern words for This Morning producers after he wanted to give a mention to a new presenter on the show.
On Tuesday morning, Eamonn was introducing the competition segment of the show, when he couldn't remember the name of the new lady who was introducing it.
He started reading out the prizes, before he pointed out: "There's a lovely new lady here… which no one's thought to give me her name!"
"Joelah", helped Ruth.
"Joelah Noble? Yes? Well it would be very helpful if we put that on the competition run down there, Johnny." said Eamonn firmly.
"We've got to build her up!" insisted Eamonn.
"Oh Johnny! You've thrown Johnny under the bus, mate!" exclaimed Ruth.
"I'm just saying, I'm just saying! It's a big thing for Joelah, so let's give it to her! Here's Joelah with the competition."
Fortunately for Joelah her piece was pre-recorded so she didn't have to experience the awkwardness, although she probably would have appreciated Eamonn's efforts.
Looking stunning in a yellow dress, the new presenter gave all of the information effortlessly.
After the break, Eamonn and Ruth made sure to mention her name properly in the introduction again, too.
This Morning viewers are used to seeing Josie Gibson hosting the competition segments.
Joelah also presents the Premier League's digital series, Uncut, as well as Women's World Cup coverage and presents a radio show too.
Earlier in the show Ruth made a joke after a guest flirted with Eamonn.
Ruth asked "Shall I leave?" after the osteopath said she would bring her treatment bed in with her next time.
Fortunately they all saw the funny side.
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