2022 ANDAM Fashion Award-winning brand BOTTER has unveiled its latest campaign.
Titled “The Dive,” the Netherlands-founded and Paris-based label looks into its Caribbean and aquatic roots. Specifically, BOTTER highlights the life-giving properties of water, which remains a focal point for the brand’s work. Centering on the Olympic sport of platform diving, the campaign story exhibits the artistry, safety and security that surrounds water. Connecting to BOTTER’s Caribean heritage, “The Dive” celebrates Yona Knight-Widsom who was the first Jamaican platform diver to compete at the Olympics.
With the campaign, BOTTER draws the connection between the beauty of expression and the body. Whether it be through sports or fashion design, the body functions as a connecting medium. By fusing sport and fashion, the Paris-based brand is able to showcase its art in a new light. From a powder yellow button-down shirt to a turquoise cap with a heart-shaped cut out, BOTTER’s pieces live in water.
Check out the gallery above for a look at the new campaign.
In related news, F/CE.® proves less is more for FW22.
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