Join the OK! VIP newsletter and receive big exclusives to your inbox before anyone else!
We all adore beauty on social media but experts warn you need to be careful who you listen to, especially when it comes to skincare.
Not only can anyone be a self-proclaimed "skinfluencer" on YouTube, Instagram or TikTok, new research from Money.com has revealed that those with no qualifications have more followers and likes than those who do.
And in an industry where clicks equal cash, attention-hungry wannabes know the more extreme the hack, the easier it can be to rack up views.
"It's a worrying situation," says Body Fixers star Dr Tijion Esho. "Even though clinics are now back open, not everyone has funds to go.”
“Google has also made people think they're experts now, and that they can replicate professional treatments at home. There is a lot of misinformation out there, and a real potential to cause damage."
Here are the viral skin fads – and worse – the experts think we should avoid.
DIY exfoliation is a hot topic, but there's one money-saving hack that Dr Esho advises against. "I've seen people mixing up crushed aspirin tablets in a DIY-peel cocktail,” he says.
“Aspirin contains salicylic acid, which is a form of exfoliating BHA, but you can't control the concentration and you don't have the stabilisers that neutralise the reaction. It can be irritating and in the worst case you can burn your skin or trigger hyper-pigmentation."
Facial massage tools such as jade rollers and gua sha stones are an Instagram staple, with the likes of Victoria Beckham jumping onto the trend. "Unfortunately, I just don't think it works," says A-list aesthetics expert Dr Nina Bal.
"Due to their shape, they are unable to target the muscles enough to be able to stimulate tone and help with lymphatic drainage to reduce puffiness."
"Furthermore, after a few minutes the blood flow will reduce and the illusion of a temporary face-lift will vanish."
Gwyneth Paltrow recently caused a storm after posting a video where she proclaimed “I’m not a head to toe slatherer” of SPF, and added “I like to put some on my nose and the area where the sun really hits.”
However if you thought that technique was iffy, you’ve not come across "tantouring". In this trend, people deliberately leave sunscreen off specific areas of the face to attempt to create a suntan "tattoo" that cheats sculpted cheekbones. One word: avoid.
"If you're not putting SPF all over your face, you're leaving areas exposed, unprotected and vulnerable to burning," says Dr Bal.
SPOT OF BOTHER
Gwyneth doesn't have the celebrity monopoly on suspect skincare videos. "I saw Gigi Hadid on YouTube saying she uses toothpaste on her spots, which is a terrible idea," says Dr Bal.
Become an OK! VIP and see all our exclusives – for free!
Become an OK! VIP and you will unlock access to all of our big exclusives…
Be the first to meet the latest showbiz babies, see the most sought after wedding pictures of the year, or take a guided tour around your favourite star's lavish multi-million pound home – all for free!
Sign up here
"It can make spots worse and damage the skin around them. Many toothpastes contain sodium lauryl sulfate, which is supposed to be cleansed after a short period. If you leave it on for longer, it can strip the skin's natural fat and protein barrier."
There are many lip-plumping hacks to file firmly under "do not try this at home", says Dr Esho. "There have been people putting erection cream on their lips, resulting in massive swelling, dizzy spells and fainting," he says. "Another absolutely stupid one is using a vacuum hose to suck on the lips, which causes bruising and tissue damage."
However, even that pales in comparison with the influencers advocating self-injected lip fillers, right down to sharing how-to videos.
Dr Esho, who has treated people who've blocked their blood supply through botched self-injections and risked permanent disfiguration, says, "These people have zero medical training. Unfortunately, it isn't illegal for non-medics to get dermal fillers online. These videos give foolish encouragement."
He is campaigning for more regulations on fillers – and a bill banning clinics from injecting under-18s is due to become law this year.
For more expert beauty tips sign up for OK!'s daily newsletter here.
Source: Read Full Article