Seven early Black Friday deals worth buying as Amazon kicks off seven days of discounts

BLACK Friday is starting earlier than usual this year with some big brands launching top offers a week before the big day.

The annual day has quickly become one of the biggest shopping occasions of the year and it falls on Friday 26 November in 2021.

But you don’t have to wait another week to bag a bargain.

Plenty of brands are getting ahead of the curve and already unveiling major sales.

Online retail giant Amazon is leading the charge, kicking off seven days of discounts.

The internet retailer will drop new deals every day from today until November 29.

Shoppers can expect money off on toys, fashion, electronics, kitchen and beauty ranges to name just a few.

Amazon said customers will be able to enjoy “thousands of new deals” including up to 50% off devices such as a Fire TV Stick 4K, Kindle and Echo Show 5.

All through so-called Black Friday week, there will also be discounts on big brands including Sony, Bose, Xbox. Shark and Oral-B.

As part of the sale a Fire TV Stick 4K will be £24.99 down from its usual price of £49.99 and you can pick up a Kindle for £49.99 instead of the usual £69.99.

Any chocoholics will be pleased to pick up a massive 2kg sharing box of Cadbury Heroes for £16.50 – a discount of £4.19 – or if you’re in the market for a new mattress you snap up a EMMA Original King mattress for half price at £399.50

But the retailer will also be supporting smaller businesses. Its small business gift finder lets you shop by region so you can shop local without having to leave the house.

We’ve rounded up some of the best early Black Friday deals out there, which are available from today.

You can also keep track of all the hottest deals and discounts by checking out best Black Friday deals guide.

Tassimo by Bosch Joy Pod Coffee Machine

  • Was: £44.99. Now: £34.99. Saving: £10 – buy now

Coffee-lovers can snap up a Tassimo Coffee Machine at a discount from Argos as part of its early Black Friday sale.

The nifty machine has a 1.4 litre capacity so you can make all the post-dinner coffees for the family this Christmas at the touch of a button.

The machine has an intelligent barcode system that identifies your drink of choice and adjusts the temperature, time and amount of water for each cup.

Argos also has a bunch of other deals going live from today, including £80 off a Philips Sonicare electric toothbrush, and £60 off a BaByliss 9000 Cordless Curling Tong.

Apple AirPods

  • Was: £119. Now: £99. Saving: £20 – buy now

Music fans can enjoy their favourite tunes through a pair of Apple AirPods, which are selling for their lowest price ever at Amazon and Argos currently.

The stylish headphones have no wires to get tangled up in your pocket, and are an easy match for any other Apple devices.

You can even set up them up quickly using the "Hey Siri" function.

The accompanying charging case gets you up to five hours of listening time – even for any long journey.

Silentnight Super King Duvet

  • Was: £90. Now: £36. Saving: £54 – buy now

The former high street stalwart may only be online these days, but it’s still worth checking out for Black Friday deals.

Debenhams has launched an early sale on fashion, homewares and bedding.

There are some serious bargains to be had on duvets and pillows, with up to 60% off, so you can keep cosy for less this winter.

The Silentnight Warm and Cosy Super King Duvet is 15 tog, making it a perfect companion on a chilly night.

As well as that, shoppers can get delivery for just £2 until November 21 with the code XMASPREE.

Oliver three-seater sofa

  • Was: £899. Now: £379. Saving: £520 – buy now

If you’re thinking of treating yourself to a new sofa, then Black Friday is as good a time as any to shop around.

Sofa retailer ScS is launching a Black Tag Event with up to 50% off its seating.

We spied the Ashton three-seater sofa reduced from £1,399 to £695, and the three-seater Oliver sofa with trendy piping deal down from £899 to just £379.

The deals run from today until November 29 and you can get an extra £25 off of quick delivery sofas too.

Charlotte Tilbury Airbrush Flawless Glow Kit

  • Was: £97. Now: £67.90. Saving: £29.10 – buy now

Make-up lovers can get money off selected Charlotte Tilbury products from today.

The beauty brand is also launched some of its Black Friday discounts early.

From today you can get up to 30% off selected kits including the Airbrush Flawless Glow kit.

It features a face primer, full-coverage foundation, and magic liquid concealer all in a choice of shades to suit your complexion.

BT Fibre 2 Broadband

  • Now: Free for 3 months. Was: £32.99 a month. Saving: £98.97 – Buy now

BT has a raft of broadband deals and is offering new customers three months for free for Black Friday.

The Fibre Essential package gets you speeds of up to 36Mbps. On a two-year deal it will cost nothing for the first three months, and £27.99 a month after.

The Fibre 2 package gets you faster internet of up to 67Mbps.

It will cost £32.99 after the first three months and you get a £90 reward card too.

There are no setup fees or connection costs.

The telecoms firm is also offering half price TV and Sports packages under its Black Friday deals.

Samsung Bluetooth Sound Bar

  • Was: £229. Now: £114. Saving: £115 – Buy now

John Lewis has some great deals on electricals and entertainment ahead of Black Friday.

The Samsung HW-A430 Bluetooth Sound Bar with Wireless Subwoofer in black is now less than half price.

The stylish speaker will enhance your TV viewing experience and you can also stream music through it directly from any smart device.

The subwoofer comes with 190W of booming bass and there's a boost mode that will add even more power.

Plus, a handy remote control means you can control the device from elsewhere in the house.

As with any shopping sale, it's important to check around to make sure you're getting the best price.

Remember, it's only a bargain if you needed it anyway – and don't overstretch yourself just to pick up the latest gizmo or gadget in the excitement.

Online shoppers can maximise their savings signing up to a cashback site.

Sites like are free to join and offer money back on purchases made at hundreds of retailers across all categories.

More Amazing Black Friday Deals

  • Best Black Friday deals
  • Selfridges Black Friday deals
  • Amazon Black Friday deals
  • Currys Black Friday deals
  • John Lewis Black Friday deals
  • Argos Black Friday deals
  • Very Black Friday deals

Top 10 Best Black Friday Deals Right Now

We’ve had a hunt around the web, and these are the best deals we’ve found today (November 19):

  1. Gymshark, up to 70% off – buy here
  2. Simba Mattress, up to 50% off – buy here
  3. Echo Show 5, £39.99 (save £35) – buy here
  4. Emma Mattress, save up to 60% off with code "SUN" – buy here
  5. Apple Airpods (2nd Gen), £99 (lowest price ever) – buy here
  6. FREE Xbox Series S with Google Pixel 6 EE contracts – buy here
  7. 3 Months FREE Broadband, from BT – buy here
  8. Dyson V10 Absolute Pro, now £299 (save £100) – buy here 
  9. Shark Cordless Vacuum Cleaner, £199 (save £180) – buy here
  10. Fire TV Stick 4k, £24.99 (save £25) – buy here
  • We've rounded up all the best Black Friday deals here
  • Check out Sun Vouchers for more discounts

*We may earn revenue if you click the links above and buy the products but we never let this affect our recommendations. Remember to shop around on Black Friday to make sure you're getting the best price

This article and featured products have been independently chosen by Sun journalists. It contains links which are ads, and if you click a link and buy a product we will earn revenue.


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