Samsung Opens Up a Virtual Flagship Storefront in Decentraland

Samsung has opened up a virtual replica of its flagship New York City store in Decentraland.

Samsung 837X, as it’s called, will be open for a limited time and is one of the largest brand land takeovers in the metaverse platform’s history. Users will be able to virtually experience the physical Samsung 837 building, from its façade to its high-tech interior. The company is also offering up NFT badges and wearables that can be unlocked by completing quests, and the experience will culminate in a mixed reality live dance party.

837X NFT badge holders will also be entered into a raffle to win one of three limited-supply wearable collections for their Decentraland avatar.

“The metaverse empowers us to transcend physical and spatial limits to create unique virtual experiences that could not happen otherwise,” said Michelle Crossan-Matos, the senior vice president of corporate marketing and communications at Samsung Electronics America.

You can find out more about the 837X metaverse experience through the brand’s website.

In other news, Samsung is adding an NFT platform to its TVs.
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