MORRISONS has announced big changes to their prices and shoppers could save cash.
It comes as families are faced with soaring food and energy bills due to the cost of living crisis.
Food inflation hit 16.4% in December as prices continue to skyrocket.
Morrisons has revealed it is reducing the price of 1,000 everyday products for at least eight weeks.
The supermarket giant said the move will help its customers through the "January squeeze".
Morrisons has reduced the price of its breaded chicken kievs from £2.60 to £2.25.
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While a loaf of Warburtons 800g seeded batch five seeds will be reduced by 30p to £1.45.
The price locked reductions will be available in all 498 Morrisons supermarkets, and the majority of products can be found online.
The supermarket has already slashed prices of around 130 items including bread, cheese and meat.
Prices were lowered on January 2 to help shoppers battling against a cost of living crisis.
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It also offered drivers 5p off a litre of fuel if they spent £35 or more in-store.
David Potts, Chief Executive, said: “Today’s cuts demonstrate our continued commitment to doing all we can to help when it comes to the cost of grocery shopping.
"In addition to the cuts we made to the Savers range at the start of the month and then our fuel promotion, we’re now cutting the price on even more popular products to help make a positive difference to the pockets of our customers.”
It comes after Tesco and Sainsbury's also announced changes to their prices.
Tesco is freezing the prices of more than a thousand everyday products until April 10.
Meanwhile, Sainsbury's has also launched its next round of Aldi Price Match promises on "more products than ever before".
It's still important to remember that while supermarket price promises can seem like a good deal, you should always compare prices.
Websites such as trolley.co.uk allow you to compare the prices of particular items at retailers across the UK.
Asda also cut the prices of more than 100 items online and in-store to help customers with the rising cost of living.
How else can I save on my supermarket shop?
There are plenty of other ways to save on your supermarket shop.
You can try looking out for yellow or red stickers on products which show when they've been reduced.
If the food is fresh you'll have to eat it fast, or freeze it to have another time.
Sometimes even timing your shop to stock up just as items are discounted on the shelves can help you get the best bargains – lots of shoppers have said this is in the evening typically.
Making a list could save you some money too as you'll be less likely to make any rash purchases when you get to the supermarket.
Going own brand can be one easy way to save hundreds of pounds a year on your food bills too.
That means going for "own" or "value" type products instead of "finest" or "luxury" lines.
Plenty of supermarkets run wonky veg and fruit schemes as well where you can get cheap prices if they're misshapen or imperfect.
For example, Lidl runs its Waste Not scheme offering boxes of 5kg of fruit and vegetables for just £1.50.
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Parents can get up to £442 in Healthy Start vouchers that they can use at the supermarket, on food and more for their children, for example.
Plus, many councils offer supermarket vouchers as part of the Household Support fund – so you can make your money go further with the extra support available.
Do you have a money problem that needs sorting? Get in touch by emailing [email protected]
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