McDonald’s cutting plastic toys from Happy Meals to be more green and soft toy or book will be alternative

McDonald’s have made a big move to go more green with their Happy Meals from 2021.

The fast-food giant will be cutting all plastic from their popular children’s menu with the aim of becoming more environmentally friendly.

Instead young customers will receive a soft toy, or paper-based item like a book, inside the Happy Meals which McDonald’s is hoping will remove more than 3,000 metric tonnes of plastic from the UK branches of the global business.

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The company's chief marketing officer in the UK Gareth Helm said that it will be the biggest single reduction to date.

“We care passionately about the environment and are committed to reducing plastic across our business including within our Happy Meal.

“Families have high expectations of us and we're working as hard as we can to give them the confidence that their Happy Meal is as sustainable as possible.

“Getting that right is a big responsibility, but we believe the changes we're making today have the potential to make a big difference.”

Customers will be allowed to select between a soft toy or a book, and the wrapping will also be plastic-free.

McDonald’s will start the trial from May 2020 and is also set to run a five-week toy amnesty which will allow customers who already have any plastic toys to return them.

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All 1,350 sites across the UK will accept unwanted plastic toys which McDonald’s plan to melt down and make into toys for their charities across the UK and Ireland.

McDonald’s has previously committed to reducing its carbon footprint across the globe and has already been taking steps to reduce emissions by 36 per cent by the end of the decade.

One of its main goals was to use recycled or renewable materials in all packaging by 2025.

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So far the chain has removed plastic lids from McFlurry ice creams and stopped the use of plastic straws, replacing them with paper, and it also replaced plastic salad boxes with recyclable containers.

The news of the move towards changing the Happy Meal for good comes as the fast-food chain announced it is set to put a triple cheeseburger on the menu in the UK.

The calorific burger is already available in the US and Australia and went on trial in 50 branches at the end of February.

The 520-calorie burger costs £2.59, and varies at different stores, which works out double the average price of a normal double cheeseburger which usually costs £1.69.

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