Jade Thirlwall was near unrecognisable as she slipped into a platinum blonde and rainbow wig at Mighty Hoopla festival.
The Little Mix beauty attended the event in London's Brockwell Park on Friday, June 3 with a group of friends and was spotted in the VIP area.
The 29-year-old got into the party vibe as she wore a colourful wig, with the bright blonde tresses broken up with vibrant strands of all of the colours of the rainbow.
She wore a pink cap, white crop-top and khaki cargo trousers before covering up with an oversized hoodie as the day went on.
The South Shields lass appeared relaxed and in good spirits as she posed for photos with her friends and fans who managed to recognise her despite her disguise.
Her colourful festival look was a dramatic image shake-up from her normal appearance, with her honey-blonde and light brown hair.
Jade's time at Mighty Hoopla came after she, Leigh-Anne Pinnock and Perrie Edwards performed the final date on their Confetti Tour before their hiatus on May 14.
And while many fans may have been hoping that the trio would make a surprise appearance at Mighty Hoopla, they instead got to enjoy headliners Steps and Sugababes.
Other acts to take to the many stages on the festival grounds included Cascada, Anastacia, Kate Nash, Louise Redknapp, Natalie Imbruglia and a number of RuPaul's Drag Race icons like Detox, Blu Hydrangea and Jimbo.
The event, which was bumped up to two days this year following Cheryl's headline event on September 4 last year, saw thousands of attendees get into their best festival gear with glitter, sequins and plenty of skin on show.
And it wasn't just Jade representing for the famous faces, with stars such as Dr Ranj, Joe Baggs from Gogglebox and Emmerdale couple Max Parker and Kris Mochrie spotted in the crowd.
Mighty Hoopla is set to return next year on Saturday, June 3 – but fans who can't wait that long for their fill of pop music and fun can spice up their winter with Mighty Hoopla Weekender.
From January 27 to 30, Mighty Hoopla returns to Butlin's in Bognor Regis for a weekend of festive cheer, with rooms available now.
Tickets for next year's festival go on sale on June 8, click here for more info.
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