If glowing skin is on your list of New Year’s resolutions, Jennifer Lopez is ready to help.
In two Instagram posts on Sunday prior to her appearance at the 2020 People’s Choice Awards, the 51-year-old superstar announced that her much-anticipated JLo Beauty line will launch on January 1, 2021.
“This isn’t just a passion project, it’s a 30-year dream,” Lopez captioned a sexy video of herself posing in a wet swimsuit. “I can’t wait to share my skincare secrets with you!!”
Fans can sign up for early access — which starts December 8 — on the brand’s new website, which features a sultry shot of the seemingly ageless singer along with the quote, “Now, your glow has no expiration date.”
No specific products have been announced yet, but judging by several posts on JLo Beauty’s new Instagram account, the packaging looks to be rose gold.
Lopez teased JLo Beauty on Instagram in August, but first mentioned that she was working on a skincare line in a December 2018 appearance at The Wing Soho.
While the collection won’t be available to everyone before the holidays, Lopez’s makeup artist, Scott Barnes, recently showed Page Six Style how to create three glamorous beauty looks for all your festive activities.
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