Now that the Rabbit has jumped in to replace the Year of the Tiger, brands have once again set out to release their high-end take on the traditional red pocket (Hong Bao (紅包 – Mandarin) or Lai See (利是 – Cantonese). In keeping with last year’s Lunar New Year theme of maintaining the traditional colors of gold and red, after several years of experimenting with branding, brands like Audemars Piguet, Valentino, Hermes, Rimowa, Loro Piana, Ferragamo, Dior, Chopard, Zegna, Nike, Pramigiani Fleurier, Kenzo, Louis Vuitton, Nespresso, and K11 x Bunney are back again — this time with rabbit-coverd envelopes.
While last year’s artwork incorporated aggressive linework to emphasize the fierceness of the Tiger, this year gets playful in bringing out the easygoing nature of the Rabbit. Once again, AP takes things to a new level of creativity while incorporating aspects of the holidays with a leather version of Hoo Hey How complete with three wooden dice. Both Kenzo and Rimowa were also in the mood for gaming as their celebratory offerings arrived in the form of a complete mahjong and sternhalma set, respectively. To help dress up the office, Gucci and Ferragamo’s red pockets were accompanied by paperweights depicting realistic rabbits.
Emporio Armani, Dior, and Chloé looked to leave a lasting impression of the Year of the Rabbit with home decorations spanning from a tea set, ornamental fan, and coloring pencils.Take a look above to see how some of your favorite brands celebrated the Year of the Rabbit using its red pockets.
In other news, Manchester City celebrates the Year of the Rabbit with a limited-edition jersey capsule.
Source: Read Full Article