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Just under half of the 490 smokers polled say their children have now rumbled parents for their smoking or vaping habits and asked them to quit. The research by Swedish Match, the producer of tobacco-free nicotine pouches ZYN, also revealed more than 41 percent confess they have resorted to finding new ways to hide their habits in fear of being ticked off by their kids.
While 38 percent say they sneak into the garden for a smoke, 32 percent carry around spray air freshener to cover their tracks, and 12 percent admit they have taken themselves to the shower to smoke or vape.
The research also found 61 percent of parents want to break the habit and to ensure there’s more time with their kids.
A spokesman for Swedish Match, producer of ZYN, said: “The pandemic opened up the home/work/life situation with families thrown together 24/7.
“For parents who want to continue using nicotine products, ZYN tobacco-free pouches are a discreet, convenient alternative to smoking or vaping.
“By popping them under your top lip for up to one hour, you’ll never have to miss a moment – and what’s more you can use them undetected.”
The research, conducted through OnePoll – also found 60 percent are trying to give up permanently and 84 percent would be disappointed if their child began smoking or vaping.
ZYN contains pharmaceutical grade nicotine, plant-based fibres, flavourings, stabilisers and sweeteners, and promises not to stain teeth while giving a nicotine hit for up to an hour.
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