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Stacey Dooley has reportedly been sacked by the producers of the hit BBC make-up show Glow Up after she joined a hair product advert campaign.
BBC bosses allegedly said the TV commercial the Strictly Come Dancing winner, 34, appeared in for the hair brand Clairol went against their strict rules outlined in her contract with the show.
In the 25 second advert, Stacey, who announced she was leaving the show in April, is seen in a navy-blue leotard as she ballroom dances with her partner in a studio wearing a pair of tanned heels.
It then cuts to her sat at a beauty station in front of a mirror, where she flips her freshly died hair.
Following the release of the TV advert, chiefs felt that the ad was too similar to the BBC One show Glow Up which sees contestants compete to create the most extravagant and jaw-dropping makeup looks in the business.
The BBC state that actors, artists or TV personalities must not appear in adverts which “mimic or replicate their on-air roles for" the company.
Shortly after the adverts aired across the country, Stacey, who recently quit Twitter because of negative comments online, was quietly replaced with Maya Jama, 26, after the first two series of the show.
The insider continued: “Stacey might have made it sound like she was stepping away from the series of her own volition, but in reality, she was not asked to stay because the BBC were furious about Clairol.
“They are sick of people using their platform to go off and earn private money.
“It was a tricky situation as she does other things for the BBC, but they decided she would lose her Glow Up contract.
They added: “It’s a hair care brand, it’s glossy and glam. Glow up is all about beauty.
“So, basically, the BBC said, ‘You’re sacked from Glow Up, but you can keep making documentaries that air on the BBC’.”
This comes less than a month after The Sun told DIY SOS presenter Nick Knowles’ fight with bosses over his appearance in a Shreddies campaign.
Nick, 58, donned his hard hat and building attire for the cereal campaign which caused an uproar between the BBC bosses, but unlike Dooley, Nick managed to keep his role on the show.
The BBC have declined to comment.
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