Olivia Bowen donates 100% of profits from In The Style range to the elderly amid coronavirus outbreak

Olivia Bowen has announced that the earnings from her new collection with fashion brand In The Style will be donated to Age UK amid the coronavirus outbreak.

The former Love Island star, who has released her first clothing range with the company, will give 100% of the proceeds to the leading charity for the elderly.

The news comes amid growing concern for the elderly during the global pandemic.

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Taking to social media, the company announced: “In light of the evolving global situation surrounding Covid-19 and in response to Age UK’s call to the government today for further support, In The Style pledges to donated 100% of all profits from In The Style x Olivia Bowen sales to Age UK, a registered charity dedicated to supporting elderly people across the UK who find themselves in a more vulnerable situation and facing uncertainty.

Fans of the 26-year-old were quick to praise her for the move, with one writing: “This is amazing. What a good thing to do.”

A second added: “Lovely! How thoughtful.”

While a third said: “This is such a great move. Well done you!”

Olivia announced the collection on Monday after keeping the news under wraps.

The star wrote: “OLIVIA BOWEN X IN THE STYLE is a thing! How bloody exciting is this?! My brand new beautiful edit with @inthestyle is LAUNCHING TOMORROW at 6PM! Guys it’s been a long time coming, I honestly can’t wait for you all to have a nosey & we can all inject some colour back into our wardrobes!” [sic]

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Olivia continued: “In The Style are absolutely one of my fave places to shop, they stand for girl power & confidence & that is my thingggg! I’ve handpicked every single piece; the best, most gorgeous pieces that represent my style & what I think you guys will love.” [sic]

The blonde bombshell then addressed the current climate and coronavirus, writing: “There’s a lot going on right now & I know this doesn’t fix that, but I am hoping this will at least brighten our days with a ton of gorgeous shapes, a lot of pretty patterns & endless self love.”

Fans and friends of the star were quick to rave about the exciting news, with Love Island star Gabby Allen writing: “Wahoooo. Can’t wait to try,” [sic] and Love Islander Arabella Chi penned: “Amazing gorgeous girl.”

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Olivia continued: “In The Style are absolutely one of my fave places to shop, they stand for girl power & confidence & that is my thingggg! I’ve handpicked every single piece; the best, most gorgeous pieces that represent my style & what I think you guys will love.” [sic]

The blonde bombshell then addressed the current climate and coronavirus, writing: “There’s a lot going on right now & I know this doesn’t fix that, but I am hoping this will at least brighten our days with a ton of gorgeous shapes, a lot of pretty patterns & endless self love.”

Fans and friends of the star were quick to rave about the exciting news, with Love Island star Gabby Allen writing: “Wahoooo. Can’t wait to try,” [sic] and Love Islander Arabella Chi penned: “Amazing gorgeous girl.”

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