Kourtney Kardashian ‘cashing in’ on coronavirus by promoting emergency kits

Kourtney Kardashian appears to be taking this moment of global crisis to “cash in” on the COVID-19 pandemic.

As panic ensues around the world, Kourtney’s lifestyle website Poosh let fans know how to be prepared for the worst, as countries lock down their borders and ban travel.

In an article titled “HOW TO PREPARE for Coronavirus”, Kourtney’s site talks fans through five basic tips: proper hand hygiene, coughing and sneezing etiquette, stop touching your face, gloves and masks and listen to authorities.

The piece doesn’t feature a byline, but does sport a picture of influencer Benthe Liem for reasons unknown.

The post goes on to explain: “We reached out to co-founder Simon Huck and his team at Judy — a safety brand that provides personalised emergency kits for families across the country — to share information on what you can do to help avoid being exposed to the virus,” with a link to the website where readers can buy the kits.


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Despite not being labelled as sponsored content, the post takes readers to Kourtney’s friend Simon Huck’s site Judy where they can purchase one of their three disaster kits, costing from $60 to $250.

They are customised for the unique risks an American may face based on where they live.

For example, the Kardashians live in California, so their kits would contain items for them to be prepared for earthquakes, floods, fires, pandemics, and terrorism.



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The posts ends with a liability waiver warning readers to “understand and agree that Poosh shall not be liable for any claim, loss, or damage arising out of the use of, or reliance upon any content or information in the article.”

It’s probably a good thing Kourtney’s site added the wavier, as the Judy kits have had less than favourable reviews with review website Wirecutter, writing: “We can say with certainty that none of them are worth your money.”

The Kardiashians have also been cashing in on Instagram , promoting Kourtney's ex-Scott Disick's “affordable luxury brand” Talentless as he flogs jumpers that read “PLEASE WASH YOUR HANDS” for $129 a pop.

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