Jersey Shore: Family Vacation star Jenni “JWoww” Farley invited Showbiz Cheat Sheet to a VIP event at Heavenly Flower on Sept. 22. We picked the reality TV star’s brain about what it’s like interacting with fans in a fashion-forward setting. Plus, Farley shares her plans for future Heavenly Flower events.
‘JWoww’s store Heavenly Flower celebrates women, fashion, and affordability
Heavenly Flower opened in the three-million-square-foot American Dream Mall on May 19, 2021. Farley’s boutique shop boasts everything from clothing to accessories and Saint Orgasma candles (she’s the patron saint of good sex).
Heavenly Flower’s offerings cater to Jersey Shore fans, many of whom are moms now. The fun and affordable women’s, children’s, and genderless styles come from women and Black-owned clothing companies.
“I really want to be pro-women when it comes to buying merchandise,” Farley told us at the event. “We have black-owned companies that we’re buying from [so] we’re able to give a wide selection of [clothing for] children, young adults, and everything in between.”
Another important aspect of Farley’s shop is incorporating variety in what Heavenly Flower offers. “I want to make sure we’re a fashion-forward [and affordable],” she adds. During the event, we found most items priced under $50 — something uncommonly found in a boutique setting. From hoodies to sweaters, dresses, and jumpsuits, there’s something for every style within Heavenly Flower.
‘Jersey Shore: Family Vacation’ fans young and old make Heavenly Flower a humbling experience for ‘JWoww’
Aside from bringing fans hand-selected affordable fashions, Farley uses Heavenly Flower to cultivate relationships with her fans. “I just love how private it is with the intimacy [of these events],” Farley told us, sitting on the royal blue velvet couch, a neon pink “Heavenly Flower” sign glowing above us. “Being able to sit down one-on-one and get to know them [is great]. They get to know my shop and another side of me.”
Heavenly Flower’s primary demographic is fans of the series. But some people who stop into Farley’s store weren’t even born when Jersey Shore was airing.
Farley has been part of MTV’s reality series since 2009. She’s still part of the show in the reboot Jersey Shore: Family Vacation, which debuted in 2018. The cast is currently filming season 5.
Most of the time, these younger fans find Farley on YouTube or remember her from Jersey Shore spinoffs like Moms With Attitude or Snooki & JWoww. Regardless of how they find her, Farley is grateful for these chances to connect. “It’s very humbling and exciting,” she tells us.
Jenni ‘JWoww’ Farley’s plans for Heavenly Flower in the future
Last night was the first of many VIP events Farley has planned for Heavenly Flower. “I would love to do a charity event,” Farley teases. She is on the board of Kulture City, a nonprofit that works on sensory accessibility. Farley joined forces with the organization a few years ago after her son Greyson’s “freak-out moment” in an airport. Farley hopes to plan a collaboration event between Heavenly Flower, Kulture City, and possibly even Jersey Shore: Family Vacation in the future.
Showbiz Cheat Sheet extends our congratulations to the team at Heavenly Flower. We wish Farley success and can’t wait to see what events arise in the future. Jersey Shore fans should make it a point to visit Heavenly Flower in the American Dream Mall. Most items in-store can also be found online at shopheavenlyflower.com.
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