Essence Communications has issued a statement saying it is looking to secure alternative dates for its Essence Festival of Culture, originally scheduled to take place from July 1 to 5 in New Orleans.
Essence noted that their first priority will always be the safety and well-being of the festival-goers and everyone who contributes to the annual event to make it “an enriching, entertaining and incredible experience.”
The statement said, “We will continue to evaluate the situation and use all available resources and intelligence to that end. We are closely monitoring the unfolding developments and updated information from the World Health Organization (WHO), Centers for Disease Control and Prevention (CDC), public health agencies and our partners in the City of New Orleans and State of Louisiana.”
“Based on the latest information, including increasing public health interventions and measures being implemented domestically and internationally, and the considerable amount of time to assess and respond to developments between now and July, we are planning to proceed with the 2020 ESSENCE Festival of Culture as currently scheduled, July 1-5 in New Orleans,” the statement added. “Still, as a precautionary and proactive measure and with health as the foremost consideration, we are also identifying and securing alternate dates to ensure that we can adjust as quickly and seamlessly as possible in the event that circumstances require.”
Essence said that it will honor all tickets sold for prior scheduled dates. It also said that it will continue to provide updates regarding any new developments.
The festival, which will mark Essence’s 50th anniversary, will feature Bruno Mars and Janet Jackson as headliners. The lineup also includes Janelle Monáe, Raphael Saadiq, Ari Lennox and Summer Walker.
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