Deutsch LA doubles referral bonuses for Black candidates

Hi and welcome to Insider Advertising for April 1. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

  • Deutsch’s referral bonuses.
  • Cuomo seeks high-profile crisis PR help.
  • Facebook’s animal abuse videos.

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Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.

John Phillips/Getty Images for IPG

IPG agency Deutsch is doubling its referral bonuses for Black candidates as the ad industry struggles with diversity

  • The IPG agency Deutsch LA is doubling referral bonuses for Black candidates, reported Patrick Coffee and Lindsay Rittenhouse.
  • The ad industry has announced steps to improve its numbers since the George Floyd protests.
  • Deutsch LA said 5.9% of its employees and 7.3% of senior and mid-level managers identify as Black.

Read the story.

NY Gov. Cuomo is hunting for crisis PR help as he battles negative press

  • Gov. Andrew Cuomo is seeking PR help amid accusations he made unwanted physical contact towards women, Claire Atkinson reported.
  • His lawyer has called crisis PR firms for help as late as last week.
  • Cuomo would be a tough assignment, given the mounting accusations and his frosty relationship with the media.

Read the story.

Animal welfare non-profit Lady Freethinker found dozens of videos on Facebook showing animals placed in distressing staged rescue scenarios.Screenshot captured by Insider/Facebook

Facebook is hosting animal abuse content disguised as rescues — and some of the videos have racked up millions of views

  • Facebook has hosted animal cruelty videos that are getting millions of views, reported Lara O’Reilly.
  • The videos were identified by animal welfare charity Lady Freethinker and depict fake rescue situations.
  • Facebook said it was investigating the findings and had removed some of the flagged content.

Read the story.

More stories we’re reading:

  • Most Americans are not comfortable going back to a movie theater in April, according to a new survey (Insider)
  • Google is canceling its famous April Fools’ Day pranks for the 2nd year in a row (Insider)
  • Chipotle will give out free burritos and $100,000 in bitcoin for National Burrito Day (Insider)
  • A new lawsuit could change how Amazon does business with 3rd-party sellers forever (Insider)
  • Facebook shortened video creators thousands of dollars in ad revenue (The Verge)
  • Vice Media is in advanced talks to merge with SPAC backed by 7GC (The Information)
  • Google is ending cookies and the ad industry has an alternative (Bloomberg)

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

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