Deutsch LA doubles referral bonuses for Black candidates

Hi and welcome to Insider Advertising for April 1. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

  • Deutsch’s referral bonuses.
  • Cuomo seeks high-profile crisis PR help.
  • Facebook’s animal abuse videos.

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Tips, comments, suggestions? Drop me a line at or on Twitter at @LaurenJohnson.

John Phillips/Getty Images for IPG

IPG agency Deutsch is doubling its referral bonuses for Black candidates as the ad industry struggles with diversity

  • The IPG agency Deutsch LA is doubling referral bonuses for Black candidates, reported Patrick Coffee and Lindsay Rittenhouse.
  • The ad industry has announced steps to improve its numbers since the George Floyd protests.
  • Deutsch LA said 5.9% of its employees and 7.3% of senior and mid-level managers identify as Black.

Read the story.

NY Gov. Cuomo is hunting for crisis PR help as he battles negative press

  • Gov. Andrew Cuomo is seeking PR help amid accusations he made unwanted physical contact towards women, Claire Atkinson reported.
  • His lawyer has called crisis PR firms for help as late as last week.
  • Cuomo would be a tough assignment, given the mounting accusations and his frosty relationship with the media.

Read the story.

Animal welfare non-profit Lady Freethinker found dozens of videos on Facebook showing animals placed in distressing staged rescue scenarios.Screenshot captured by Insider/Facebook

Facebook is hosting animal abuse content disguised as rescues — and some of the videos have racked up millions of views

  • Facebook has hosted animal cruelty videos that are getting millions of views, reported Lara O’Reilly.
  • The videos were identified by animal welfare charity Lady Freethinker and depict fake rescue situations.
  • Facebook said it was investigating the findings and had removed some of the flagged content.

Read the story.

More stories we’re reading:

  • Most Americans are not comfortable going back to a movie theater in April, according to a new survey (Insider)
  • Google is canceling its famous April Fools’ Day pranks for the 2nd year in a row (Insider)
  • Chipotle will give out free burritos and $100,000 in bitcoin for National Burrito Day (Insider)
  • A new lawsuit could change how Amazon does business with 3rd-party sellers forever (Insider)
  • Facebook shortened video creators thousands of dollars in ad revenue (The Verge)
  • Vice Media is in advanced talks to merge with SPAC backed by 7GC (The Information)
  • Google is ending cookies and the ad industry has an alternative (Bloomberg)

Thanks for reading and see you tomorrow! You can reach me in the meantime at and subscribe to this daily email here.

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