Jennifer Lopez is launching a beauty line! The 51-year-old triple threat teased the upcoming collection with her 129 million Instagram followers on Sunday, August 24.
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The New York native posted a selfie of her glamorous “sunset glow”-inspired glam while relaxing outdoors in a wicker chair. In the pic, she looks radiant in a full face of makeup, including bronzer, lip gloss, eyeshadow and mascara.
“#JLoBeauty coming soon,” she wrote in the Instagram caption, leaving fans desperate for more information.
This project has apparently been in the works for a while now. Page Six reports that Lopez filed a trademark for the line with the United States Patent and Trademark Office in December 2019. She filed for an impressive lineup of beauty products in the cosmetic and skincare categories including everything from lip gloss and eyeshadow to face masks and body cream.
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And in December 2018, Refinery29 reported that the hitmaker was in the process of developing the label.
“I will be coming out with a skin-care line,” said Lopez at an event at The Wing Soho in NYC. “I’ve been working on it for a long time because I don’t want to put [just] anything out.”
“It’s going to be something that works,” she assured the crowd. “That’s what you can count on when my name is on something.”
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Several celebs have announced beauty lines amid the coronavirus pandemic. Lauren Conrad recently unveiled Lauren Conrad Beauty after “years in the making.” Alicia Keys also announced that she’s teaming up with e.l.f. on a skincare collection, which makes sense since the singer’s committed to the makeup-free lifestyle.
Obviously, Lopez is no stranger to the beauty space. Her fragrance empire is worth a cool $2 billion in revenue and she unveiled the 25th fragrance in the line in September 2019. The scent, named Promise Eau de Parfum ($65) is inspired by none other than Warren Buffet.
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