SOCIAL media platform TikTok is a haven for creative recipes to go viral, users often try to replicate the recipes themselves.
TikTok foodies have cause to celebrate, the platform is launching their own food service.
Is TikTok opening a restaurant?
On Friday, December 30, TikTok announced that the app's next venture will be in the food business.
To clarify, the social media site is not opening an actual restaurant, they are launching a food delivery service.
Through a partnership with Virtual Dining Concepts, TikTok intends to follow the popular ghost kitchen trend.
The ghost kitchen trend is a restaurant style where the only means to enjoy the menu is through take out and delivery.
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What type of food will the TikTok eatery serve?
TikTok Kitchens, through a team up with Virtual Dining Concepts, will partner with other eateries to deliver unique recipes that went viral on social media.
Fans of the TikTok feta pasta, a so-called sushi bowl, 15 hour potatoes, and smash burgers will have a chance to skip the cooking and enjoy their meal.
The TikTok Kitchens menu is expected to be updated quarterly to follow emerging food trends.
According to Business Insider, the food delivery service chain is anticipated to be available in a total of 300 locations.
When will the TikTok food service launch?
When speaking to Bloomberg, Virtual Dining Concepts President, Robert Earl, discussed their joint business venture with TikTok.
Earl told the publication, "Look, you have a platform with a billion viewers monthly who are constantly engaged, as the numbers show."
He continued: "It's the first time there's a brand like this out there — an audience of hundreds of millions of people."
TikTok Kitchens is reportedly set to commence their service in May of 2022.
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